E-commerce nerd Sagar KC has seen it all. With over five years of experience and more than sixty brands to his name, he has successfully generated over ten million dollars in revenue for his clients. He has gathered a wealth of knowledge and experience throughout his journey, and he’s here to share his top email marketing tips.
1. Using discount ladders
Discount ladders are a creative approach to customer retention and promotion. They are a form of database marketing that involve offering discounts at different intervals. This can be done by setting up a series of predetermined discounts that offer customers various options, such as discounts on a certain product or service. This allows businesses to provide customers with incentives that reward frequent purchases and increase customer loyalty. Discount ladders can also be used to increase conversions, as they create an urgency to purchase products or services before the offer ends. Additionally, discount ladders can be used in email marketing.
2. Email personalization
Personalizing emails in e-commerce is an effective way to increase customer engagement and loyalty. It allows businesses to tailor emails to each customer’s unique needs, preferences, and interests, creating a much more personal and meaningful experience. With personalized emails, businesses can segment their customers based on their spending habits, interests, and other data points to send more relevant and interesting content. This helps to drive more sales and build a stronger connection with customers. Furthermore, personalizing emails can also provide businesses with valuable insights about their customer base, such as what type of content they respond to when they open emails and what type of products they are likely to purchase. This information can be used to further refine email strategies, leading to even more success.
To personalize your e-commerce emails, you can do the following :
- Use the customer’s name in the email’s subject line and body.
- Segment customers into groups based on their purchase history and preferences, then send personalized emails to each group.
- Personalize the content of the email based on the customer’s past purchases or interests.
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3. Use lesser-used flows for more repeat purchases
The use of lesser-used flows like back-in-stock flows or replenishment reminder flow is essential to turn the leads that are about to churn to convert them into loyal customers. A “back in stock” flow allows customers to receive notifications when products they are interested in are restocked. This helps businesses to keep their customers informed and engaged and encourages them to purchase products when they are available. Additionally, back-in-stock emails can be personalized to the customer’s interests, ensuring that the customer is only receiving notifications about products they will actually be interested in.